Set Sail
Global mobile app revenue is projected to reach $188.9 billion by 2020, an increase of more than 200% from 2016. Last year, global revenue from in-app purchases was projected at a staggering $71.3 billion— it makes sense, considering that 98% of app revenue comes from free apps with in-app purchase options. But how do you […]
A minimum viable product (MVP) is a no-frills version of your product with the core features needed to solve your users’ problem and provide immediate value, quickly, while minimizing development costs. This early version of your product allows you to test your business concept before spending your life’s savings on a cat food delivery app. […]
We sat down with Luke Richardson, Lead Opportunity Explorer at Airship, to discuss the common questions he’s asked when it comes to building custom software versus using an off-the-shelf solution. When does a company need a custom software solution? If you’re a SaaS (Software as a Service) company, you’re likely going to want to own […]
Ah, the software development cycle. It’s the basic principle of building custom software. Unfortunately, the core definition can sometimes be lost in endless debates on methodologies and models used to execute software development. It’s like trying to explain what a GIF is to your aunt. All of a sudden, you and your cousins are screaming […]