Atlantic Wave

Changing the world through intricate visual stories in video format — that’s what Atlantic Wave set out to achieve. As a New York-based communications company, they boast 25 years of experience in broadcasting, advertising, B2B communications, marketing, healthcare, law, and project management. Using their experience in multiple industries, complemented by their skills in writing, directing, and production, they create interesting and intricate videos shared across the world.

The world is driven by stories so Atlantic Wave coaxes these out of their clients. To do this, they needed to attract a newer audience and focus their website and presentation deck on what they really stood for. As great videographers as they are, web design is not their strong suit. That’s where Qadra’s expertise filled in the gaps.

Atlantic Wave’s old website relied too much on words and descriptions of what they do. They failed to show what they actually do best and that is visual storytelling. They are masters of video production. From conceptualization to post-production, Atlantic Wave handled all phases of production to share stories that engage, inspire, amaze, and influence. They needed a new website that reveals their true self, realigns their branding, and focuses on their strengths. To do that, we wanted to trim the fat and expose what they truly are, an unapologetic broadcasting and video production house that treats video as king.

Not to detract from Atlantic Wave’s lifeblood, we chose a minimalist, black background and subtle details in designing their website and presentation deck. Taking inspiration from their existing logo, we sprinkled low-key waves from the offset lines in the headings and navigation to the wave-like and ripple graphics throughout the design.

The simple, dynamic design brought out the best of the clips and stills from Atlantic Wave’s videos and behind-the-scenes shots. The color, lines, graphics, and animations create a gentle wave effect that brings to mind how their videos and stories can influence society as a whole.